Choosing Positioning and Creativity

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When you set up a campaign on TikTok, you can choose ad placement (e.g., in-feed, TopView, etc.) and upload your ad creative. Make sure your content is engaging and fits TikTok's typical vertical video format.

TikTok Advertising Costs
The cost of advertising on lithuania cell phone number list TikTok can vary greatly depending on the format you choose and your budget. More expensive formats, such as Brand Takeover and TopView, can reach considerable amounts, while in-feed ads offer more affordable options and are still affordable for most online businesses.

TikTok uses an auction system to determine the cost of ads, so it's important to manage your budget and bid settings to avoid overspending. Advertisers can choose between daily or total budgets, with minimum investment varying depending on the type of campaign they want to use.