Best email sequences for e-commerce stores

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We can safely say that low unsubscribe rates are vital for stable growth. If there is an increase in your unsubscribe rate, it means people are not responding to your campaign. In this case, you should take a second look at your subject lines and content to see if there's a problem. Click-to-open rate Click-to-open rate shows how likely your emails are to be opened. It is the comparison between how many times an email is opened and how often it is clicked.

Emails with high click-to-open rates provide marketers south africa whatsapp data with better feedback on the effectiveness of their content. This metric shows that recipients found the email interesting and inspiring enough to open and read it. It doesn't matter whether they take any action or not; The most important thing is that they keep your message in front of them long enough to decide what to do next. List Growth Rate Active subscribers on your email list are an invaluable asset, but they are definitely not static.

Your email marketing database is decreasing approximately every year. With each passing day, your number of subscribers is decreasing and you are losing potential customers. It may seem minimal at first, but this small drop-off can greatly reduce the effectiveness of your email marketing campaigns. That's why it's important to pay attention to your contact list and grow your subscriber base regularly. Spam Complaint Rate Spam rate is the number of people who reported the email as spam out of the total number of messages you sent.