For businesses, marketplaces are a great tool that can be used to trade in several countries at once and significantly simplify logistics. In this article, we will look at how to choose the right product, what is currently profitable to sell on marketplaces, and what rules should be followed in 2024 to successfully enter this market.
Target audience: who buys most often on marketplaces
This is an important question to ask before selecting products to sell. We need to clearly understand who we are selling to and what characteristics this audience has. Before we start analyzing successfully sold products, it is important to study the profile of the audience that chooses this marketplace for their purchases.
According to the latest data from analytical agencies, the finland cell phone number list profile of Wildberries' target audience looks like this:
Gender: The platform is primarily populated by women, who make up around 65-70% of all visitors.
Age: The largest number of purchases falls within the age range of 25 to 55 years.
Marital status: Most purchases are made by married women with children who value convenience and a wide selection of products.
Average check: The average check on the platform is from 700 to 1500 rubles.
Geography: The vast majority of Wildberries users are residents of Russia (more than 90%), followed by residents of Belarus (more than 3%), Ukraine and Kazakhstan (2% each), as well as users from Armenia (0.2%).
The data on Ozon is approximately the same and does not differ so critically to provide them as a separate list. You can do a comparative analysis yourself usingtraffic analysis service. These data allow us to conclude that the greatest demand on the platforms is observed from Russian women aged 25 to 55. However, to maximize profits, it is important not only to take into account the general portrait of the audience, but also to conduct a deeper analysis of its interests, preferences and behavioral characteristics.
It is also worth noting that, according to research, some categories of goods are more in demand than others. For example, pet supplies and spare parts have recently enjoyed growing popularity among users, while goods in categories such as books, tools, and fishing and hunting goods are selling worse.