This is the study and evaluation of data related to user interactions with a particular website. It helps to understand where a person came from to the page and what actions they took on it.
The success of website promotion largely depends on SEO analytics. If a specialist does not see the results of his work, he will not adjust the strategy to achieve greater efficiency. Accordingly, the promotion will stop at one point.
SEO analytics includes SEO data. They are needed to evaluate the iran cell phone number list effectiveness of website optimization. Working with data, a specialist evaluates the results of the strategy, as well as its practical implementation.
Types of analytics
Preliminary. It is connected after the main optimization work has been completed, that is:
by eliminating obvious technical problems;
by checking the site indexing;
making sure it is visible.
For preliminary analysis, hypotheses are formed using different methods, for example:
assessing what can be measured on a page (reviews, volume of backlinks);
by analyzing competitive sites.
Successful hypotheses are included in the promotion strategy.
Postanalytics. It is always used after any search engine optimization work. For effective website promotion, not only metrics are analyzed, such as the visibility of the web resource and traffic, but they delve into the work more thoroughly, right up to calculating possible income.