The components of history

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A good story is based on a recurring pattern that starts from an initial situation and ends with the resolution of the conflict.

According to the aforementioned Propp, the stages of the fairy tale are:

initial situation or initial equilibrium,
breaking of the initial equilibrium,
adventures of the hero,
re-establishment of equilibrium (conclusion).
In addition to this scheme, latvia cell phone number list the narrative is also composed of other functions that follow one another in a pre-established and unalterable order.

Propp identified 31 of them and some of them are: departure, infraction, trap, hero's departure, hero's struggle, victory and happy ending.

The analysis of this scholar is extremely complex. However, the scheme can be simplified and reduced to three main elements:

Character : The character is the element that creates the connection between the audience and the story. It acts as a link between the narrator and the people. The moment your audience can identify with the character you are describing, you have won. Because that is where you will be able to get them to follow you and invite the target to action.
Conflict : conflict is the moment of dissonance. The protagonist feels lost, must get involved, has a problem to face and solve. Your audience, in addition to being a spectator, must become a protagonist. Choose a position, participate in the action. Everyone has a situation that afflicts them, small or large. The power of storytelling is to make as many users identify with what you are telling.
Conflict Resolution : The last step is the conclusion. This does not necessarily have to be a happy ending. It has the task of stimulating the audience and sending them a call to action. In the final phase, the tension should be released, leaving the consumer satisfied even if only momentarily.
Let's now look at the most interesting storytelling techniques for your marketing strategy.