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Test, analyze, check, and you will succeed.To increase the number of unique users, one of the American companies set a goal to enter the Asian market using an application created based on the mechanics of TikTok. And here is what happened in the end - we analyze it step by step. 100,000 users daily The American company is implementing a project with entertaining videos that are incredibly popular today and get more than 100 thousand views daily. After analyzing and analyzing statistics, we found out that at the beginning of 2021, more than 9 billion advertisements were displayed on the site per month, which is a very good result.

The company has some problems: Inconvenient latvia cell phone number list video format and reduced traffic To increase the number of users on the service, the customer decided to enter the Asian market. In Asia, the top application is TikTok with its unique mechanics - swiping to switch videos. The company had a full-screen display format set up, like YouTube, which repelled users from Asia. Unprofitability of releasing videos tailored for a new market If the content theme is suitable for some users, it may not be for others, which is what happened to this company, which lost users in Asia due to irrelevant content.

To solve this particular problem, it is necessary to study the user and the market in detail, conduct a content analysis , and then start releasing new videos and new content, which is expensive in itself and there is no guarantee that it will pay off at all. Based on these issues, it was decided to develop and launch a mobile application that would use TikTok mechanics and display videos from third-party resources. After conducting all sorts of analyses, the customer decided that the most profitable solution would be to create his own application.