CRO and SEO can complement each other perfectly

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Dedicated landing pages for PPC ads are a good solution to prevent conflicts between CRO and SEO strategies . PPC landing pages need to be as clear as possible and focus on the information the visitor needs to convert. If you send all traffic, regardless of channel, to the website's homepage, you will need to consistently balance SEO and CRO to ensure that no harm is done. Instead of making unnecessary compromises, create dedicated landing pages for PPC ads that fully correspond to individual PPC ads.



Apply CRO best practices to SEO landing pages
As mentioned above, optimizing the landing pages of hong kong phone number data PPC ads from a CRO perspective is very important and largely determines whether your PPC campaign will be successful or not. However, you should also apply the principles of conversion optimization to the pages you promote using SEO . To maximize SEO performance and ensure that the efforts you put into optimizing your pages for search engines really pay off, it is necessary that the pages to which traffic from search engines is directed are optimized for the best possible conversion rate . For example, a clear breakdown of the page by headings, a prominent call-to-action button , backgrounding of links that can distract visitors, or social proof will help. Conversion optimization is not too expensive or complicated, but it can increase the conversion rate by several tens or hundreds of percent. Earning a crown or five crowns from each page visitor is a big difference that can determine your success.

CRO and SEO can complement each other perfectly
The connection between CRO and SEO is much less discussed than the connection between CRO and PPC. However, I think it is much more beneficial to start looking at CRO as another marketing tactic that can benefit all channels, as it can quickly and at a relatively low cost maximize the performance of a website . Even a small adjustment, such as changing the font or adjusting the color and placement of the conversion button, can mean an immediate increase in conversion rates by tens of percent.