Increase Facebook PPC ad conversion rates with weather targeting

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We can target PPC ads on Facebook based on a wide variety of factors, but did you know that you can also target them based on the weather?
The success or failure of PPC campaigns depends on many factors, some of which we are not even aware of. One of them may be the weather . It has long been a known fact that weather affects people's behavior and mood. What is less well known is that weather can affect people's purchasing behavior, and thus the conversion rates of your PPC ads.

How can weather affect people's shopping behavior?
Many scientific studies have shown that as the hungary phone number data average daily temperature increases, people’s willingness to shop online generally decreases. This is understandable, as people prefer to go outside rather than sit at their computer, which results in less effective PPC campaigns . Of course, there are products where the opposite is true, such as swimwear, beach toys, camping gear, and the like, which actually increase in sales in warm weather.

You can take advantage of this phenomenon and set your Facebook PPC ads to automatically run only during certain weather or temperature conditions in a specific location. This will achieve much better targeting and therefore conversion rates than if you were to run ads to people regardless of the weather outside their window.