PPC advertising on Facebook allows for different types of targeting

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This allows you to create your own sales funnel. For example, you can focus on engaging users with video to help you attract new customers. Think ahead about who exactly your target audience is and focus on creating a PPC campaign that can meaningfully reach these people .

Create an engaging video that describes your israel phone number data product and shows it in action. This will reach potential buyers at the top of the funnel. Once your video reaches a meaningful number of views—say, over 2,500—create a new conversion campaign that targets users who have watched at least 25% of your video.

If you target an audience that has already become familiar with and shown interest in your product, it is possible to achieve much higher conversion rates.

Track ad display frequency
It is possible to track how many times a specific user has viewed your ad campaign through ad frequency tracking . This is an important metric because an audience that repeatedly views your ad is more likely to remember it. It is important that your Facebook ad campaigns increase public awareness of your product or service. However, be careful not to overdo it with the frequency of display - if your ad is shown too often , it will only lead to users ignoring it.

To control the frequency of your impressions, be sure to set a frequency cap in your ad settings . Once your audience is saturated, your conversion rates will slowly start to decline and your costs will start to increase. If you see a sharp drop in your conversion rate, you'll need to adjust your ad: change your creative, targeting, or audience.