The Pros and Cons Of Dynamic Landing Pages

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Dynamic landing pages have the potential to increase your conversion rate. There’s quite a bit of debate in the marketing world whether it’s worth doing a dynamic landing page or a traditional landing page.

Over 75% of marketers believe that personalized content is important.

Yet, few marketers understand how they can create personalized content.

That’s where a dynamic landing page comes in. They can allow you to create personalized landing pages pretty easily. There are also some drawbacks to such personalized content as well.

Keep reading to see if a dynamic landing page is right for you.

What Are Dynamic Landing Pages?
Let’s start with the basics. A dynamic landing page is simply a way to customize content for people who click through on your campaign.

Think of a typical static landing page. You’ll have the same headline, picture, text, and phone number for everyone.

A dynamic landing page gives you the ability to customize your content for users. In theory, this will give your prospects something a little more specific to what they’re looking for. That increases the relatability of the ad, and increases your chances they’ll convert.

For example, let’s say you have a PPC campaign for a pet store. Your main keyword is for pet stores Portland, Oregon. With a traditional landing page, you’ll have one page with one headline, one image, the same ad text for every person who sees the ad.

A dynamic landing page would give you the flexibility to customize your content according to interests, locations, keywords searched. In the case of the pet store PPC campaign, you can change the headline to target boxer owners, or people looking for an aquarium.

Pros of Dynamic Landing Pages
The pros of having a dynamic landing page are immense, especially if you run PPC campaigns.

Higher Quality Scores
For example, you’re likely to see an increase in ad quality scores. This is because your ad copy can be an exact match with your ad and keywords, making your landing page relevant to Google.

Google ranks ads on a scale from 1–10 based on several factors, your keywords, your landing page text, and ad text.

If you run PPC ads, you’ll know that quality scores can lower your cost per germany cell phone number list click and give your ad a higher position.

With a dynamic landing page, you can make your page relevant by being able to match your landing page text to the ad and keywords automatically.

Not only can you save money by having lower ad costs, you can increase your revenue through higher conversions.

Higher Conversions
Think of it this way: today’s consumer is sophisticated. They expect that companies will cater to their interests. Dynamic landing pages will allow you to do just that.

By having content tailored to a prospect’s needs, they are more likely to trust you and buy from you.

Easy to Change and Test Your Landing Pages
Another point in the pro column is that landing pages are easy to change once you have them set up. If you use an automated tool to create your landing page, making changes is simple.

The easier it is to change your landing page, the easier it is to test it.