Want to know more about the URL and how to use it to your advantage with mastery? Let’s get into it!

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We call scheme the protocol that the web server must use to access the page.

The most common for websites and blogs is “http: //” and “https: //”. The first means “Hypertest Transfer Protocol,” and the second has the addition of the letter S, which represents “Secure” at the end.

Basically, it’s a way to tell the server “this is a website page, this is how you should look at it.”

“Https” used to be used only on websites that used sensitive data, but is already a rule even on blogs and pages that do not contain such important data.

This is because Google uses this protocol to increase the ranking of pages in its search engine.

Other protocols are “mailto: //”, which tells the server to send an email to the link in question and “ftp: //”, which is often used to transfer files from a computer to the server.

Subdomain
If your site is like a home and the URL is the address, then the subdomain is like a back door. It is built on the same ground but has its separate entrance. What does that mean?

To better understand, here is an example. Many companies are torn between putting the blog into a subdomain (blog.meusite.com) and a subdirectory (mysite.com/blog).

In a way, Google views the subdomain as a separate site, and the subdirectory as a page of the same site. Nevertheless, it understands that the subdomain is linked to the parent domain.

If you are unsure which one to choose for your site, we wrote an article focused on subdomains and subdirectories.

Top-level domain
This is the main part of your URL. Top-level domain (or just TLD) is the name of your site, so to speak.

To use an earlier example, in the URL “fiquerico.com.br” the TLD is “fiquerico.” In this blog, the TLD is “content marketing.” There is no doubt that the top-level domain, which we will refer to as the domain from now on, is the most important part of the URL.

It is responsible for effectively communicating your company’s message in a italy cell phone number list nutshell . The domain is usually composed of the company name, but it can also be a campaign-based catchphrase.

For example, MRV recently ran a facilitated funding campaign in which it created the website “euodeiopagaraluguel.com.br.” The domain is all about the campaign proposal, even though it doesn’t speak directly about the brand.

Second-level domain
The second-level domain is more popularly known as extension. It’s the “.com.” “.Com.br,” “.Edu,”,“.Gov,” and so on.

This part is also often ignored, but it makes a difference. Extensions are designed to target sites by purpose and region, but today are even used to compose company names.

The extension “.com” is for business addresses, “.org” for non-profit organizations, “.edu” is for educational institutions, etc.

Domains with “.br” (.com.br, .gov.br, .ind.br) are related to Brazil, just as a “.us” domain is from the USA, “.ca” is from Canada, “.de” is from Germany and so on.