Using demographic data in PPC advertising

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Google Ads allows you to use audience demographic targeting in PPC ads, which will allow you to segment your PPC campaigns.
The advantage that Facebook PPC ads had over Google Ads ads was detailed user demographics, which allowed advertisers to better target their ads to audiences based on specific interests, demographics, and so on. Now we can use detailed demographics in Google Ads PPC campaigns. While this data is not as detailed as Facebook, it is still an advancement that allows you to better target your PPC campaigns. Demographics in Google Ads actually only includes four categories:

For example, if Christmas is approaching, a lithuania phone number data visitor who is planning to do some Christmas shopping and sees your Christmas ad will likely be much more likely to click on the ad and visit your website. This is because your ad with Christmas text will capture their attention better during this time than ads that are the same all year round.

New ad copy is also ideal for highlighting special offers or seasonal discounts. The chance to get a product at a lower price is a very strong incentive for many people to click on an ad.

While this data isn't directly applicable to every business, you'll likely see improvements when you incorporate it into your search campaigns.

Using this data, you can target your audience much more precisely and effectively. For example, you can create special landing pages or adjust ad wording to suit people with children under 3 years old.