Not only do you keep invariable data such as marital status or the item purchased by the customer 2 years ago, but you will also be able to have classifications and other data generated by the america cell phone number list advanced calculations of the tool's algorithms. Thus, you will be able to evaluate the appetite of your prospects for a type of product or the RFM (Recency, Frequency, Amount) segment to which it belongs.
With all this knowledge, you will be able to construct a personalized speech, adapted to each interlocutor and address it to them at the most opportune moment, via the channel that seems most appropriate to them. All this contributes to gaining their trust while giving them the feeling that they are unique in your eyes.
This is the method used by the champions of growth, GAFAM and their ilk .
It is a factor in increasing the company's sales.
As we mentioned in the introduction, a high-performance CRM tool is a bit like the Holy Grail for marketers! The colossal volume of data collected allows you to have a “data driven” approach to your business and pushes you to carry out in-depth analyses to identify:
Your customers' purchasing behaviors
The journey of your prospects on your website and in your physical stores
Interest in your products and services and the reception given to your new offers
The profile and specificities of your customer and prospect base
All these analysis results will then be used to define your marketing strategy and implement the resulting tasks in order to boost your company's sales.
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It contributes to improving your cash flow
Many CRM tools allow you to edit and send quotes (with electronic signature ). You can then be notified when they are opened, signed or ignored.
There are also CRM software that integrate or can plug into an external invoicing tool . In this way, invoice editing is done more quickly and the margin of error is considerably reduced .
By automating tasks, reminders and payment deadlines are also reduced. Monitoring your cash flow is secure, more optimal and you save valuable time .