Analyze your campaign performance and adjust your CPC

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But optimizing your bids is just the first step to improving your call-only campaigns. To analyze the performance of your call-only PPC campaigns, you need better call tracking.
Call reporting, which is part of Google Ads , uses call forwarding numbers and lets you measure the performance of your call extensions, location extensions and call-only ads. You can track call details like call duration, start and end times, caller area code and whether the call was connected. You can also count conversions. A phone call of a certain length or longer counts as a conversion. You can then include these conversions in your automated bidding strategy to increase their likelihood.

Unfortunately, this measurement won't tell you netherlands phone number data exactly whether a customer bought something or what actually happened. What information about calls would be really useful?

Specific keywords that led to the call
Caller browsing history
Caller specific location
Did they actually buy anything?
Unfortunately, this information is missing from the default Google Ads reports. Fortunately, you can use some of the third-party call tracking software that will give you more accurate data about the success of your phone call. A good call tracking tool allows you to track detailed data about each caller, including their specific location, where they came from, whether they made a purchase, etc.

Detailed call tracking also opens the door for aggressive remarketing campaigns that support users in their purchasing decisions.

All of these tips for improving mobile conversions have one thing in common: uncovering the intent behind a user’s search. The closer you can align your offering with what a mobile user is actually looking for, the more conversions you’ll get from this important and growing segment of your site’s traffic.