Why? By using negative points you can more

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Whatever has more weight in pushing the lead further down the funnel must receive a higher score, while less important activities receive lower scores. This will prevent leads from being classified as ready just based on the number of positive actions they take, and will prioritize more realistic evaluation criteria. Make good use of negative punctuationscoring doesn't just have to be positive.

In fact, it's a good thing it isn't. Using negative scoring is a good mexico whatsapp data practice worth following. easily maintain the balance we talked about between profile and the interest of leads, as I mentioned above. For example, let's suppose that the activation threshold is points, and a certain lead has shown so much interest that it even exceeds this score.

However, the lead in question does not have the appropriate profile, perhaps because he is not the decision maker in the company where he works. Therefore, no matter what his score is, there is no point in sending him to a salesperson, the sale would never be closed. Using a negative score, you could easily lower the score of this lead due to the fact that he has a position below what would be necessary, and avoid future problems.