What is Google Ads for?

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Have you ever thought about what happens, visually speaking, when you do a search on Google ? Regardless of the subject of your search, when you launch it, Google returns a specific page characterized by an always identical pattern, called SERP (Search Engine Results Page) .

The SERP is in fact jordan cell phone number list divided into two distinct blocks . The first shows you images related to what you searched for, the result of Google Shopping campaigns and advertising campaigns . The second block is instead the sum of the sites that, according to Google's algorithm, are able to best reflect your search criteria .

Let's imagine, for example, that you are looking for a good brand of kibble for your cat, perhaps belonging to a specific line such as the "renal" line. After typing "kibble cat renal" in the Google search bar, you will first see a series of images relating to different brands of the aforementioned kibble appear and, starting from the line below, the list of all the sites specialized in the sale of that product.

Upon closer inspection, you will notice that there are only 10 of these sites , and to be precise, they correspond to those that have achieved the highest positions on Google : a fundamental goal that is very difficult to achieve with SEO alone (as exceptional as it may be). And this is precisely where Google Ads comes into play .