I remember there was a turning point for me when I realized

[nishat@264]

Yes, yes. Actually, I have a background in e-commerce. My co-founder and I started a couple of brands back in 2014, I would say. That's how our entrepreneurial and e-commerce journey started. Personally, I was in medical school. And while I was in college, I wanted to make my own money and that's how I got into e-commerce. I've always loved the online environment. That's how I started my first fashion brand. It was a women's fashion brand. Then, during my six years of medical school, I discovered that I was passionate about e-commerce. I always looked forward to coming home from school and practicing at the hospital.

Lisa:

I was so excited to get back to work, to open my senegal cell phone number list laptop, to work and be creative. And I don't know, I discovered a different world that I didn't really know about, all the opportunities that the online environment can offer. Because, for example, where I grew up, I had a really hard time, at 18, deciding what I wanted to do with my life. Where should I study? What career should I choose? And all this pressure that a lot of teenagers have. I don't know about other countries. But here, it's really hard to decide because I would say the government, the education system and the school only teach options, like going to medical school or being an architect, or a lawyer, or I don't know an engineer. But nothing that's related to technology or marketing.

Lisa:

It's just that you have so few options. that there was something missing in my dedication to medicine, because I've always been an ambitious and driven person. I've always liked to give 100% to everything I do. And I felt like that was missing in my involvement in medical school and in medicine. I didn't want to become another average doctor, because there are a lot of them. I really felt like there was something missing. And that missing part, I put it into my work, into my e-commerce work. I remember in 2018, I was traveling, I stayed in the United States for a few months and I went to San Francisco for the first time.

Lisa:

And I was working with, let's say, a kind of freelancer on my brands. And I was working every day. I was going to every tech event or e-commerce event. It's hard to describe, but I felt this hard-working atmosphere and this energizing atmosphere, and all these ambitious, driven people were there. I started learning more and more about the startup ecosystem, how the tech industry works, and all the niches. And during that time, since we started, my co-founder and I, with our companies, with our e-commerce companies, we always knew that we wanted to do something bigger. We wanted to create something that would solve a problem. We didn't want to just have a few brands and that's it. We always had ideas. We would discuss, we would debate with each other. That's how I started my entrepreneurial journey.