That is why today I want to tell you what storytelling is . We all make purchasing choices for different reasons. Sometimes it's price, sometimes it's convenience, and sometimes it's habit… But how loyal do we become to a brand when we know the stories behind it? When we are moved by the story of its founder, its employees or the community whose reality it is transforming.
And, above all, when we discover that a brand can albania mobile database help us fulfil our own dreams and, then, we feel like the true protagonists of that story. Marketing has changed Today, the most successful brands are not those that invest the most in advertising, but those that invite their customers to be part of a heroic journey.
It was three years ago when I finally understood what storytelling is , and it was through an experience as a consumer. One day, in the supermarket, I came across a bottle of Sambazon , an organic acai juice imported from the United States. to the Amazon, highly recommended by nutritionists for its nutritional and antioxidant properties.