There are several ways to attract and retain the attention of your audience.

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For the brand, it is an opportunity to collect data about the customer’s pain, the state of the funnel they are in, and much more.

The digital marketing market is already looking at this type of strategy.

A study conducted by Ion, in partnership with Demand Metrics, revealed that 90% of marketing professionals believe that interactive content is useful in the customer education process. 96% believe that such resources directly influence consumer purchasing decisions.

Thus, a strategy focused on producing interactive content can benefit all phases of the customer lifecycle journey, from attraction to establishing a lasting relationship.

Naturally, the formats used must vary. One of the most important is the interactive calculator. We’ll dedicate the rest of the text to addressing this tool. Keep reading!

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What are the advantages of producing an interactive calculator?
First of all, it’s important to emphasize that the interactive calculator does not generate results if it is not accompanied by a structured content strategy, starting with the understanding of the persona and their motivations.

After all, this is the only way to ensure that the most appropriate audience will make use of the resource.

That said, an interactive calculator is a tool that can optimize several fronts of your marketing and sales department.

To begin with, because it’s interactive, it collects information left by users, which creates valuable insights for you to understand your audience and know the best ways to communicate with them.

Imagine, for example, that you own a travel company and create a calculator so that your customers can presume the costs of a roundtrip.

Naturally, they’ll need to give you details related to the budget they have to spend and their consumption preferences. This information can be stored and used to create even more personalized experiences.

Another advantage is that an interactive calculator is a low-cost tool with high viral potential, increasing the organic traffic of your site.

Because it is a content of value to a specific audience, the chances of your domain being cited by other websites grow, which has a direct and positive impact on your SEO.

Moreover, offering this resource is a real advantage for your sales department, which will deal with more educated and therefore qualified leads.

This is because by better understanding the problem itself and calculating austria cell phone number list something related to the solution, customers will be more open to being approached by sales reps.

It can help you close deals
Finally, the use of an interactive calculator can be the last push to close a deal. That’s right; it’s also very useful when applied to the bottom of the funnel. Again, let’s take an example.

Consider that you own a company that sells content marketing solutions to businesses looking to expand lead generation. In this scenario, it is likely that the customer already knows he needs a solution, but still has insecurity about the need to invest in your service.

You can solve this uncertainty by offering an interactive calculator to prospect the number of leads that can be acquired with the investment, leading the customer to conversion.

Because they are versatile and generate customized responses, there are countless possibilities to use the calculator at every stage of a sales funnel, delivering varied content.

It is up to the marketing manager, therefore, to define the ideal moment to offer the resource to the consumer.

The best type of calculator to be used directly depends on the stage of the funnel involved and the specific characteristics of the persona.