Web analyticsa modern elementhawe cannoignore when listening to the voice of the customer. The web analytics strategy consists of using tools such as google analytics to track interaction and navigation indicators on your brand's digital channels. For example, this tool allows you to measure the average length of stay and the number of pages opened by each user.
Athe same time, iallows you to discover people's behavior, identifying which south africa whatsapp data themes and features are mosinteresting to them. Connections with your internal teamhistorical data is also importanfor listening to the voice of the customer. One way to build a base of information of interesis to record calls with sales executives, consultants and other service teams.
By analyzing these recordings, you will find common questions and annoyances, main difficulties in using your products and services, and much more. Online reviews and commentstoday, brands can become relevansocial entities on the interneand in the digital world in general, generating comments, reviews, impressions and messages around them. Precisely, all these online interactions abouyour company are parof the voice of the customer, so pay close attention to them.