Companies want more good customers who stay long enough for LTV > CAC , that is, for the Lifetime Value to be greater than the Customer Acquisition Cost.
The reason it's so important for SaaS companies to focus on getting better customers is because it allows them to scale faster while spending less money on customer acquisition.
This means there's more room for growth within your own walls, as you'll be fantuan database able to hire new employees without needing an influx of cash from outside investors every time someone joins your team.
Growth marketing is a long-term strategy for growing your business . It's about understanding your customers and offering them what they need instead of what you want to sell them.
Growth hackers focus more on executing a specific tactic to achieve results quickly , but growth hacking is not a comprehensive strategy for growing a business long-term.