One of the new advancements Google unveiled at the Google Marketing Livestream event in May 2021 was Performance Max campaigns, launched to deliver better results with this new type of campaign.
Designed to leverage artificial intelligence, Performance Max is intuitive and self- investor database learning. This improves advertising strategies and provides a hands-off approach to PPC (Pay Per Click) campaigns.
Google designed a solution to generate leads by implementing new features that allow you to create digital assets that help improve the effectiveness of Performance Max campaigns.
PMax works by defining objectives such as online sales, lead generation, or offline sales.
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They are the new type of campaign that bases its success on having clear objectives and allowing advertisers to access the entire range of tools that Google Ads offers from a single campaign.
Performance Max leverages the Google Network, Google search engines, including Search, Maps, and Shopping. All of these are suitable for Smart Campaigns, as they can all display ads.
It's also designed to leverage the display network, complementing keyword-based search campaigns and helping you find more customers through Google, YouTube, Display, Search, Gmail, and Maps channels.
What differentiates Performance Max campaigns from regular Google campaigns? They're programmed by artificial intelligence based on the information you provide.
All advertisers need to do is provide features that focus on the audience they want to reach. This can be a call to action, text that provides additional information, or it can also be images or videos.