Whitepapers should be attractive and offer relevant content to the user.
Whitepapers aren't limited to just increasing leads: they can also be created to achieve other benefits, such as brand positioning.
Having quality content to offer your users helps improve your business's presence and authority, and it also helps you gain insight into the people who visit your website.
Whitepapers are effective lead generation tools because they walk the zalo database fine line between education and promotion, positioning your company as a thought leader and solving a problem for potential customers at the same time.
If a whitepaper is presented in PDF format and requires the user to complete a form to download it, you can ask for their information: name, email, phone number, etc.
This information will then be used to create a database of potential customers to whom you can send discounts and offers, and keep them informed about new developments in your products or services.
Aside from the aforementioned business performance, another great advantage of this type of report is that it serves to educate the reader. Quality information is prioritized to capture the attention of potential buyers without focusing on selling.
Other times, whitepapers can serve as a guide for users through the different stages of the buyer's journey, guiding them throughout the entire search process before they finally make a decision. This is why guides should be strategically designed for each phase.