Nowadays, users know how to search more accurately for what they need and provide a specific and accurate answer to their search queries. Therefore, it's important that content optimization be related to the questions a user has about products or services.
SEMrush is a highly intuitive platform, so interpreting these home owner database new metrics isn't particularly difficult. You should consider your objective in terms of what you want to analyze before using any metrics. If, for example, you want to find out which keywords your competitors are using, you can go to "organic research . "
If you want to find trending topics that are being discussed by multiple users, the "top research" metric is the one for you. Within it, you can analyze, for example, the explorer—which allows you to use tables—the overview—to see the most important aspects of the report—and a mind map—which presents everything more visually.
Another option is to analyze keywords within ads using the PPC Keyword Tools tool , where you can group ads and optimize campaigns. Most of the metrics you can now view will be accompanied by a new tab detailing the keyword intent.
How to Take Advantage of Keyword Intent in SEMrush?
To take advantage of the keyword intent feature in SEMrush, you can consider conducting a competitor analysis based on this intent. How do you do this? Find a competitor in your industry and analyze what type of intent prevails in each one and what keywords they contain. Do your competitors have more or less transactional intent?