Blogs are in the top three most used media for content strategies, according to HubSpot's 2020 report , and videos on platforms like YouTube, Instagram, and TikTok are also among the top platforms.
86% of companies use videos as a marketing tool, 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017, and 61% in 2016 .
Billions of people were introduced to new content and services stockholder database through podcasts. And brands took advantage of this, with 43 million podcast episodes available as of April 2021, according to a Podcast Insight report via iTunes.
The average time users worldwide spend on social media is 2 hours and 25 minutes. Countries that stand out are the Philippines, Colombia, and Brazil.
The main media used in content strategies are: blogs, videos, infographics, success stories, ebooks, informational documents, checklists, interviews, among others.
marketing strategy
The most notable change was the increase in digitalization due to the use of mobile phones and the ability to purchase through digital platforms. The greatest allies are social media, which can also be linked to audiovisual content platforms and blogs.
53 % of the world's population— that's equivalent to 42 billion users—uses social media in 2021, and companies are aiming to implement effective strategies to reach their target audiences.
Social media is the number one channel used for marketing, with more than 80% in 2021.