This approach is understood as a process, not a series of one-time steps. The content marketing cycle implies that each step is related to the previous one.
Changes and measurements lead to process bc data indonesia transformation, a return to the plan, and a review of creation and distribution to achieve improvements in conversions. From our perspective, this cycle consists of four stages:
1. Plan
You can't dedicate yourself to creating and producing content without a plan. This step involves setting goals.
Then, to measure, it is necessary to maintain some reference to qualify the process as a success or failure to take into account what you should improve.
Planning also means thinking about your target audience . It's key to define the type of user you'll target when developing content.
Planning involves thinking about your target audience #contentmarketing
At the same time, it's the right time to decide how much you're going to invest and in what. This is necessary to boost your brand with advertising , primarily on social media.
Being clear about where you will direct your investments is directly related to the characteristics of your target audience.
2. Create
Every moment of this cycle is equally important, but the moment of creating the content is where the main difference of this approach lies.
You must produce with your audience's needs in mind . You also need to create your content in the format required by the media you use.