There's never a bad time to compliment your audience, as we saw above in the Madewell example. Venus 's copy uses the same psychology in its headline: "You have good taste!" Who doesn't love hearing that?
You also get an incentive in the form of free shipping and a list of items you left behind.
23. Bloomingdale's
Bloomingdale
We don't have Bloomingdale's shoppers , but are aware of the large gambling data china paper bags they are known for. This example does a great job of reinforcing the brand, then uses the phrase "My Paper Bag" to speak to the customer in their language.
24. Mack Weldon
2018 08 31 06 23 18 Window
Here we have another complementary example. Marc Weldon overdoes it a bit ; he combines urgency and scarcity to get the job done. I love that the CTA stands out from the otherwise neutral palette.
25. Toys “R” Us and Babies “R” Us
2018 08 31 06 24 07 Window
Honestly, we expected more from Toys R Us. While the giraffe image is cute, it's a bit too clip art-like , and the multiple CTAs can be confusing. We like that the company thanks its visitors, but this email could be spiced up by adding product images and engaging text.