The most engaged live videos are displayed in the Explore tab and can significantly increase your brand's visibility without the need for payment.
Greater Lead Capture
You can use Instagram to capture leads by creating calls to action:
Sharing links to your brand's materials related to the Live.
Inviting them to sign up for your brand's newsletter.
Distributing a contact landing page.
If the information you offer is relevant to your users, they'll be employment database happy to share their data in exchange for that valuable content.
Possibility of holding raffles or contests
The ability to run live sweepstakes is very effective for attracting new customers and capturing leads . Share the sweepstakes rules beforehand and encourage users to participate in the live stream to discover the winners in posts or stories.
Continue reading to learn 5 effective content actions to develop your live broadcasts on Instagram.
Launch your products
A great way to leverage Instagram Live is for new product launches. To spark your audience's curiosity, we recommend starting your broadcast a few days in advance to build anticipation for what you'll later share in your live stream.