The unique feature of Google's results console is its ability to measure all aspects of searches and the display of content on different websites.
From the dashboard, you can quantitatively analyze various items that reflect the effectiveness of web content in relation to search engines.
Using Google Search Console in Inbound Marketing allows you to frequently monitor the results of the different strategies applied in order to measure the effectiveness of your campaigns.
Far from establishing a stable parameter for how your campaigns betting database are performing, Google Search Console provides an overview of their strengths and weaknesses. If you find yourself experiencing unexpected results, it's a matter of evaluating the factors involved and implementing techniques to improve those numbers.
For greater specificity, let's review some key aspects to analyze, such as the organic nature of links. We'll see how Google Search Console can help you achieve more than satisfactory results in Inbound Marketing.
Clicks
In inbound marketing, clicks are counted each time a user enters a page ; that is, from the moment they leave the Google search engine and enter the website where the selected content is published.
It's possible for the same user to return to the same page on different days, and this cannot be differentiated. However, if they exit and return during the same search, or if they perform another search and click on the same page, the search engine counts only one click, as it records the same path.