Benchmarking and benchmarking are two similar concepts that are closely related. Today, digital transformation and rapidly growing markets are creating a need for companies to study and analyze their competitors' marketing strategies.
Benchmarking is essential for accelerating the performance of any business: it's effective at optimizing all processes by using companies that achieve great results as a benchmark.
In the following article, learn what Benchmarking is, what the ebay database difference is with benchmarking, and how to implement it effectively in your company.
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This is a marketing process that arises from the financial concept of "benchmark." Benchmarking involves using a reference index to compare and assess the efficiency of a management strategy. Its main objective is to surpass that benchmark.