To prevent exploitation, rules have been drawn up that children under the age of 7 may only work 2 hours per school day and a maximum of 6 days per year. But such restrictions do not apply to social media. In theory, Claire (3) can be used endlessly for campaigns for her mother's Instagram channel. And she can appear unlimitedly in the fragments shared on this popular account.
There are certainly influencers who deliberately keep their children out of the picture. But the majority seem to have no problem sharing pictures of their kids. And for some, it may be a big part of the success of their channel.
Children & Consent to be Featured on Social Media
Another point of concern is the effect of their presence in their parents' online content. industry email list In many cases, the children will not have given explicit permission for their presence in their father's or mother's shared content. And to be completely honest: the photos and videos of my own children that I share on my private account, have not been shared in consultation with them either. But the reach of my online content seems limited since this is a closed account.
Open accounts with many followers, such as those of mommy influencers, have a much larger reach. As a result, it is not or hardly clear who the recipient of this content is. The consequences of sharing these photos and videos are therefore incalculable.
The effect of influencers on their children
Although influencers as we know them on Instagram are still a relatively new profession, we are slowly learning what effect this has on the lives of their children.