You have a 280 character post on Twitter. You should use that as your biggest advantage, because those 280 characters are enough to start a conversation. Especially if you have a good blog in your industry.
Assuming you have a blog, and if you don't have the right time to create one, then you should also share your posts. Twitter is great for that.
It should be noted that you can also share this type of content on Facebook, and have a b2b email list similar strategy. However, because of the different options for this social network, a different social media marketing strategy is made. Essentially, a blog doesn't even have to play such a crucial role for you because you can already write posts of 500+ characters.
So, choose your best post. It should be the one with the most comments, likes and traffic, but it's not a problem if you don't have such content yet. Then choose the post that you consider to be the richest in quality content. "Cut out" the part that you think your potential client would need the most, it can be just one sentence that is extremely important for your product or service. Print it out, and in order to amplify the post and drive as much traffic as possible to your profile, you should use hashtags and mentions.
If this is your new profile, you probably aren't connected enough to other users yet. However, you can find the "strongest players" in your business, mention them by putting the "@" sign before their account name. Additionally, use hashtags by placing the “#” sign before typing in a specific term. The one you entered as a mention will get a note on their profile and see your content. In addition, everyone who follows him will also see that you mentioned him and will likely click on your post, and if they like your blog and business, they will "follow" you on Twitter.
In addition, users on Twitter search through hashtags and of course, these will be the keywords of your business with which you have optimized your blog and site, but also keywords for the business you are engaged in.
Increase Conversion
All of the above can lead to a situation where you get a lot of free traffic that leads directly to your blog. In addition, you get followers and maybe even potential customers for the services and products you sell.
Of course, they can retweet your posts, thereby increasing the visibility of your profile and your business. Also, remember that all of these posts are 280 characters long, which means you'll be posting a lot more than you would on other social networks. This means that you can cover different potential customers, as well as connect with different people in your industry who can be of use to you.
So we're talking about tons of free traffic. All you have to do is tweet so you can use the blog posts you have to drive traffic to your site. When people find your business this way, the possibility of conversion increases significantly.
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