Tip : When searching for your ideal brand ambassador, look at previous messages that he or she has posted. Do they match your values and what you want to convey as a brand? Yes? Then first opt for a collaboration of a few weeks and determine after a while, based on the results, whether this influencer is your ideal brand ambassador.
5. Choose video
Due to the pandemic, as mentioned, we spend our time on social media and we like to watch videos there. We watch them on TikTok, but also on Instagram via Stories, IGTV and Reels. In addition, we still watch YouTube videos en masse. Even Facebook scores worldwide with video and the number of possibilities is growing with video platforms such as BitChute and Twitch that are on the rise. That makes video a focus for 2021.
Video is perfect if you want to be discovered. For example, IGTV videos get much more visibility on Instagram in the 'Discover' tab than photos. The interaction with a video is often greater than with a simple post. A video is liked and shared more often. We like to watch make-up tutorials, fitness videos and funny content.
Brands are expected to use video more, with a Cisco report showing that 86 percent of all online content will be video by next year.
Tip : Give video a chance. You can show a lot in video, for example how you use your product or give a look behind the scenes. It is accessible and you can connect much better with your audience. Also via an influencer. Discuss your wishes and possibilities and let your influencer promote your brand in a way that suits him or her and his or her audience.
It has been mentioned before: TikTok. This list cannot be without it, because TikTok is growing enormously. Experts expect that more and more brands will advertise there via influencers and Instagram influencers also share content on TikTok, because they want to keep up with the times.
Does this mean you should invest in TikTok? The answer to that question depends on who your target audience is. TikTok is currently extremely popular among young people. Children between the ages of 12 and 19 in particular use this platform en masse. Although the National Social Media research shows that the use of TikTok in the 20-24 age category has increased from 110 thousand to 360 buy phone number list thousand users in the past year. In total, the number of TikTokkers is currently relatively low (1.7 million) compared to Facebook (10.4 million), YouTube (9.1 million), Instagram (5.9 million) and LinkedIn (5.0 million).
Tip : Look at your target audience. Are they active on TikTok? Then this platform is for you. However, does your target audience consist of people over 24? Then you better wait a bit with TikTok and advertise on the platforms where they are present in larger numbers, such as Instagram, YouTube or maybe even LinkedIn.
Influencer Marketing KPIs
Credibility and connecting with your audience is the starting point of these influencer marketing trends. The need for this has increased during the pandemic and will continue for a while as it continues. It may be obvious, but I will say it anyway: marketing is always about responding to the needs of your audience. That is why influencer marketing focuses on all activities that realize this.
Marketers have not changed their view of influencer marketing due to the corona crisis. The execution has changed somewhat due to the many restrictive measures. This can have a positive effect on authenticity, because fewer perfectly styled photos are taken in studios or beautiful places.
Before you get started, determine your goals and KPIs so that your campaign is a success!
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