Yes, culture really does eat strategy for breakfast. Anyone who has ever built a team knows how important a shared culture is to success. As we expect teams to continue working remotely, the question is what tools and practices can team leaders use to define, shape, and grow team cultures that will help them succeed in delivering the business innovation they need?
Probably one of the prevailing ideas in (app) UX is that the best apps are 'single purpose'. A messaging app is for messaging. A shopping app is for shopping. Swiss army knife apps confuse users and therefore simply don't work. At least, that's what we think here in the western world…
If we shift the focus to Asia, you will immediately notice that the so-called 'super apps' are insanely popular. whatsapp number list Super apps combine different services and basically try to solve every conceivable need of a user. Think of social networking, messaging, gaming, dating, marketplace, money transfer, money exchange, insurance, food delivery, taxi, hotel booking and just about everything. All-in-one app. China has WeChat (used by more than a billion people every month), neighboring countries have others (for example, Grab from Indonesia, to name one).
Is the super app coming to the EU?
Surprisingly, these super apps are almost completely unknown to Western consumers. The question is: will it stay that way? Or has 2020 been such a game changer that even this old dogma goes out the window?