By default, new campaigns in LinkedIn's campaign manager end up in the Default Campaign Group . But is that really useful? If you run dozens, let alone hundreds of campaigns per year, it is a must to use campaign groups. You do this for two reasons.
On the one hand, dividing your campaigns into target groups, countries, products or themes ensures that you special lead have a better overview and can gain insights more quickly. How high is the CTR within group X? And how does that compare to Y? What is the CPL for that target group?
Campaign groups classified.On the other hand, you can see campaign groups as your fire extinguisher. Or maybe a fire-fighting plane is a better metaphor! Working with campaign groups makes it possible to pause all campaigns in a country, for a specific target group or product (depending on how you have classified it) with one click of a button. Is a certain type of software in the news worldwide? Is part of the website down? Are all your events cancelled from one day to the next? Are there issues with your product in a country? Instead of searching through hundreds of campaigns, you can pause all advertising campaigns of one group with one click.