Support is of great importance. Without support, an employee advocacy project will just as easily fall off the priority list. Consider a long-term trajectory. Don't let short-term sprints win over marathons.
Therefore, ensure that the program is embedded in the organization. Set up a central team that takes responsibility and leadership, defines clear goals, strives for them and continuously measures them. Expertise and support from outside can be very desirable. Always telegram data choose a sustainable solution in which the process is embedded in the organization. Even when the support is gone, the process must continue successfully.
A pitfall I see in the market with employee advocacy is that the emphasis is on resources and not on people. Think of resources like software and social media platforms. A social sharing tool is then purchased, with which company content is distributed to employees, so that they can post it on their networks.
In addition, employees receive training in another tool: LinkedIn. A few months later, they discover that there has been little effect. A change in tools has been implemented, not a change in people. Companies that use social as a 'megaphone' are missing the mark, says Altimeter.