Romance
At the launch, Google gave the new service a beautiful romantic story as a corporate story. A man and a woman were sitting on the couch together, engrossed in their phones. They were completely absorbed in their own world in which they discovered beautiful things (via Google of course). The man thought it would be nice if they could share their digital journeys, just as they share their love. An app was born: Romeo and Juliet with an iPhone.
Whether this story is true or not, it doesn't matter. The feeling is familiar. You surf the web, find beautiful things and want to share them. Especially when it concerns subjects you are passionate about. Keen offers that possibility.
It was powerful to tell each other what we wanted to spend more time on. And once we did, we found that collecting b2b email list related ideas, links and resources together gave us a way to spend more time
To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google's workshop for experimental projects.
How does it work?