Now that you know what SEO copywriting is, we'll share the six golden rules you should follow to create content that's perfectly balanced between user relevance and SEO optimization.
Understanding the Intent of the Keyword
Search intent is the reason users enter a keyword into a phone number library search engine. We can identify at least three types of keyword intent:
Informational. This refers to when the user searches for information about a topic, product, or industry. Example: "how to make homemade face masks."
Navigation. This is when the user visits a specific website. Example: "Dove.com."
Commercial. Refers to the user's intention to purchase a product or service. Example: "buy moisturizers."
According to HubSpot , 51% of consumers use Google to search for information about a purchase they plan to make online, and 49% say they use the internet to find specific products.
Google will always try to offer users the most relevant results tailored to their search intent. Therefore, it's very important to include the right keywords for each type of content: homepage, blog post, product description, etc.