The rate of repeat purchases

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that is, the percentage of customers who purchase and are willing to purchase again from your store following their initial purchase.


2. Purchase frequency
that is, the number of purchases made over a given period.


3. Average order value
allowing you to know the average amount each customer spends on each purchase and therefore determine whether you have actually created strong links with your existing customers.



4. Customer lifetime value
that is, the potential income that each customer can bring you during your relationship over time.



This essential data will constitute the first gambling database japan step before integrating customer loyalty into your business strategy.

7 Digital Marketing Strategies to Build Customer Loyalty on Your E-Commerce Site
What concrete actions should be implemented?

Discover different creative ideas for developing a memorable loyalty program:

1. Establish lasting trust
Strengthen brand loyalty by sharing your story and maintaining your commitments. Highlight your brand's transparency and reliability, which are key elements in transforming a satisfied customer into a brand ambassador.

2. Create value through an enriched customer experience
Deliver a friendly and engaging customer experience. Listen to your customers through surveys, chatbots, or dynamic FAQs to effectively address their needs and improve the shopping experience.