As we all know, good communication between brands and target audiences must be guided by a killer marketing and sales strategy .
There is much talk about the need for marketing to achieve the best possible sales results, but in the end... What is the relationship between marketing and an organization's sales volume?
With this question as a starting point, many other questions bahrain email list 191152 contact leads come to mind for entrepreneurs. Today, we are going to help a long-time friend, Gabriela.
Gabriela is a determined manager at a food company and is quite concerned because sales have not met company expectations. She thinks that if the marketing department carried out its actions in line with the sales strategy, the results could be much better.
Are you also considering optimizing your earnings through more marketing investment but still have doubts? Don't worry! We are here to help.
Stay with us and discover how marketing can be an interesting way to boost profits.
What is the relationship between marketing and sales?
Let's start this instance by recognizing that the relationship between marketing and sales has always existed.
Ok. This is nothing new and you must have thought about it a lot. But, it must be acknowledged that harmony between both is increasingly important, mainly to be able to achieve the company's objectives.
Technological changes, changes in the way of doing business and globalization are factors that directly influence consumer behavior. Easy access to information and the diversity of products and services available to customers make consumers increase their demands in terms of quality, costs and other aspects.
That is why it is so important for companies to know how to reach customers and how to satisfy their needs.
Many people believe that marketing is a process that encompasses planning, product policy, pricing, communication and distribution of products and services. In fact, this was Gabriela's initial idea. But the truth is that marketing is much broader than that.