Did more than half a percent of your recipients

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An unsubscribe rate of up to 0.5% is considered a natural and “self-cleaning” process. A value of less than 0.2% is a great success and a signal that you are doing well.

unsubscribe at once? You should probably analyze your last campaign and think about whether there was a mistake somewhere. Was it more than one person out of a hundred ? In that case, you need to react immediately and make changes.

And the standard email unsubscribe rate mentioned above clearly shows that many people downplay this problem or – perhaps even worse – do not track this metric at all. SmartEmailing application manager Kateřina Fišerová mentions in her article for the tyinternety.cz server that more than 95% of senders do not take the unsubscribe rate into account at all .

Therefore, by consistently evaluating it and working on any shortcomings, you will gain a great competitive advantage.

What are the most common reasons for newsletter unsubscribes? And what can you do to avoid them?
There can be many reasons for not receiving further denmark email list messages. Some are more common than others. This is confirmed by the findings of SmartEmailing, which examined the reasons for unsubscribes in a sample of 12,128 companies that use this tool for their campaigns.

Sending newsletters too often – the most common reason (29.1%) is unnecessarily high email frequency. Want to avoid it? Read our article on ideal frequency and timing .
Loss of interest – 26.4% of unsubscribers said they simply lost interest in emails. This happens, but we recommend trying a reactivation campaign before resigning .
Loss of need – 19.3% of respondents unsubscribed because they no longer need what the sender offers. Sometimes there is nothing you can do about this, but often personalization and segmentation are enough to send recipients relevant content and offer what they need.
Design issues – the rest of the respondents cited other reasons. These include insufficient visuals of messages. Therefore, always check in the preview of your emailing tool how the email will look on a computer and on a mobile phone. And don't forget the 7 rules that will help you send perfect newsletters .