Strengthen your email marketing by incorporating surveys

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Customer feedback is a very valuable asset. Want to know how you stand with them? Ask them. Email is the No. 1 channel for getting answers. Within the framework of emailing, you can direct questions to specific groups of respondents who already have something to do with you. After reading the article, you will know all the best practices on how to do this.

Why do research?
The answer is simple. You’ll get insights that will help you learn more about your subscribers . You can then use the information to build stronger relationships , which is one of the main goals of email marketing.

Surveys also provoke customers to take action .

Email campaigns with an embedded survey have an average open rate (CTOR) of 31.7% .
The average participation rate of subscribers who iraq email list open an email containing a survey is 21.3% .
Those are pretty interesting numbers, right? When we add to that the good feeling customers get from knowing you care about them, which will lead to their loyalty, we have a clear result: customer research is important.

3 reasons to do a survey as an email campaign
Here too, logical answers are readily available:

The customers in your database have voluntarily chosen to communicate with you regularly, so your request for feedback will not burn them out in any way .
Some of them have already "traded" with you, so their feedback will be beneficial for your business .
You already know your audience more or less, so you can target and personalize your questions well to more easily get useful answers.
7 practical tips for email surveys
What should a survey email look like and what should it (not) contain? Where to start? What to do with the information you receive? You probably have other questions running through your head. Here are the answers to the questions, both spoken and unspoken.