Who would have thought?

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Create a CUSTOM Audience of Your Most Valuable Customers
This is our favorite, and it's super powerful when applied to your Facebook advertising.

At the top of the screen, you can set a filter for a specific audience you want to see data for. Below, you can see that we've set the web parameter condition to show data for anyone who has visited.

(This filter is useful for any advertiser who uses their Facebook pixel self employed data on more than one domain.) With this option, you can segment the pixel data by specific website.Next, you can overlay a percentile, for example, the 25% of people who performed this action most frequently or the 25% of people whose actions were most valuable.

If you've set up the purchase event on your website, Facebook audience analysis will be a breeze. Now you're starting to see how valuable this audience can be..