Large statistics of average values ​​of the most important metrics in emailing

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Are you curious about how average email conversion rates vary depending on industry, geolocation, time and frequency of sending, or tactics used? We are too. That's why we used data from a global study by GetResponse and prepared a clear comparison of the most important metrics across relevant categories.


The most important email metrics and how to calculate them
In this article, we'll look at four key metrics for email quality. Let's first explain them so you know what each name means.



Open rate
The basic metric in emailing is the open rate. No matter what cambodia email list emailing tool we use, we automatically get the open rate . This parameter tells us how well we managed to engage those to whom the email was intended. This way we find out the percentage of those who opened our message.

How to calculate open rate: (number of messages opened ÷ number of messages delivered) × 100.



Click-through rate
One of the most commonly tracked metrics is the click-through rate, which shows what proportion of those who received an email used a link in the body of the message and clicked on further.

How to calculate click-through rate: (number of clicks ÷ number of emails delivered) × 100.



Click-to-open rate
This metric shows how many readers who opened an email clicked on a link in it.

How to calculate CTOR: (number of email opens ÷ number of clicks) × 100.