Attract visitors with a magnet

[suchona.kani.z]

Lead magnets are one of the most effective techniques for acquiring contacts. It is not a new tool, yet many people still do not know what it is, and especially how to use it effectively. So let's take a closer look at the concept of a lead magnet.

What is a lead magnet?
This is bonus content that your website visitor receives in exchange for their email address . You add their email to your database and, thanks to a sophisticated email strategy, turn the visitor into a customer.

It sounds very simple, but an email address is a very personal thing for many and they won't just give it to you. You have to give them a really good reason. The lead magnet should therefore be sufficiently greece email list valuable and beneficial for the visitor , ideally available immediately. Nothing against a free consultation, but digital content is much more effective :

e-book,
case study,
newsletter,
podcast or video,
webinar.
Read how to make a polished lead magnet in this article .

Lead magnet campaign setup
You've probably already come up with a great lead magnet, now you need to deliver it to them . A lead magnet campaign is one of the cornerstones of marketing automation. It saves you time and ensures that the magnet actually reaches the prospects after they fill out the form.

Don't underestimate the landing page
First, you need to create a landing page or window that will present your lead magnet , with a form for prospects to fill out to get it. This page must be:

1. Make your lead magnet compelling and promote the benefits . You can come up with the best lead magnet, but no one will be interested in it if you don't present it to the world properly. So pay attention to the design of your page and form, as well as the text you use to present it.