How to improve conversions with design: brand

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In practice, it looks like this: a wide visual (most often a photo) reigns at the top, text is placed in the middle, and the whole thing ultimately ends in a textually concise and concise, but visually clearly standing out button with a CTA . Such a layout makes it easier for the reader to scan the content and leads them along a logical path to what is most important.

Working with contrasts
Contrasts attract attention and keep the eyes alert. It is therefore worth using this ability in email graphics. It is ideal to divide individual blocks of text and distinguish them with a colored background. The text itself can also have multiple colors. You can, for example, alternate blocks with black text on a white background and white text on a colored background.

Stick to your brand identity
Emailing shouldn't rebel against your brand's visual identity . It should canada email list make it clear who the sender is, which will give them credibility. Place a prominent logo in the top left or center , and stick to the fonts, colors, illustrations, and graphics you use on your website or other marketing materials.

What role do images play?
The most engaging element of an email is undoubtedly the images. But how do you choose the right ones? They should definitely be relevant to the content . A photo of a juicy apple might be a good choice when you’re sending out information about farmer’s boxes, but it wouldn’t make sense in an email introducing a new shampoo unless it’s based on apple extracts.

The main function of images is to entice the reader to your product or service, in short, to give them a taste of the expected experience. If the photos show specific products, don't forget to link them to your e-shop or product pages.