How to make a successful landing page

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On a homepage that serves as a signpost, a reader who has come to the website for a specific purpose can easily lose or lose their attention. They often leave the page immediately. On the other hand, with the help of a landing page , you are much more likely to get them where you need them – to the next CTA button, thanks to which they will make the desired conversion.

A good landing page can increase the conversions of your email campaigns . Therefore, take exemplary care of it. What should it meet?

Have concise and understandable text . Forget about a homogeneous mass of text. The text needs to be visually divided, or use bullets and bold. The page should not lack a concise headline and text message that will help the customer make a decision. In the texts, answer the reader's questions such as: How will your product or service improve their life? What will it help them with? Why should they want it?
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Use a simple design that matches your website. A regular customer will immediately identify with the appearance of the landing page and will feel “at home”. A new customer will put you in a box and next time they may recognize your company just by the design and colors. But be careful: visual elements should attract the visitor, but not capture all their attention - the first thing is to lead them to conversion .
Don't distract the reader . For example, don't show them a clickable signpost bar - that belongs on the homepage.
Call to action . Doing it once is essential. If your landing page is longer, it's always worth placing several CTA buttons (call to action buttons) between the text so that the reader always sees at least one of them.