4 more reasons for a reactivation campaign

[suchona.kani.z]

You have a "bloated" list of email contacts, but some of them are no longer interactive . They don't click anywhere or don't open messages at all. Such recipients not only take up unnecessary space in your database, but also put you at risk of being caught by spam filters . What to do about it?

Don't delete, reactivate
Removing the “dead soul” may seem like the easiest solution at first glance. It’s true that it doesn’t do as much damage to the domain’s reputation as leaving it inactive, but you’ll lose out on potential profit.

The reasons why a customer has lost interest may not be permanent. Sometimes all it takes is a little nudge, convincing them to try again . After all, they have already shown interest in your brand once .

This is what a reactivation campaign is for, among other things . You will have the opportunity to attract some of your inactive contacts back.

Sorting the database and filtering out truly "dead" contacts that you are unnecessarily paying for when sending out.
Removing emails that can drag you into the spam abyss .
Improving email deliverability and statistics.
Finding out the reason why you were unsuccessful with a specific recipient.
Get ready, we're starting!
For the reasons mentioned above, it follows that there can be poland email list multiple outcomes to a reactivation campaign. The first step is therefore obvious.

Define goals
It will probably be a combination of several, or even all, of the options presented, with the main goal probably being to wake up the maximum number of sleeping recipients.

But what do you expect from these "Sleeping Beauty"?

Opening and reading your emails?
Ordering a product or service?
Click through to your blog posts?
In any case, the goals of a reactivation campaign should go hand in hand with the goals of your emailing.