Why did Domino's fail in Italy?

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Pandemic and economic crisis : the 2020 crisis hit the restaurant industry hard. Domino's had not yet built a solid network in Italy, and it did not withstand the impact.

The failure of Domino's in Italy was not a simple management error , but a clear example of how even franchising giants can stumble when they ignore local dynamics. For those who today want to launch a franchising project and find the right franchisees , the key word is customization .

One of the main mistakes made by Domino's was to think that a successful model in the United States could be replicated everywhere, without substantial adaptations. But each market loan data has its own rules, habits and sensitivities. Even a global brand can fail if it underestimates local competition. In Italy, a traditional neighborhood pizzeria is often perceived as more authentic and appealing than an international giant, especially if the quality is superior.