Targeted advertising myTarget

[mehadihasan123456]

Now the myTarget functionality has almost completely moved to VK Ads. But there are interesting formats that have not been removed from the service: Shoppable Ads, promotion of posts in OK, etc. Supergeo may be relevant for them. MT also has the ability to create entire geo-segments that can be transferred to VK Ads.

The basic set is practically the same for all systems:

1. In the RK creation window, go to the “Select on the map” section

2. Place a point on the map or use the search by address or organization name.

3. Select the radius. It can be entered without fixed steps, for example, 1.3 km. You can also set a fixed radius for all points with one button.

4. Select the audience by visiting time:

Regular visitors
Those who are there or have visited recently
Regulars and Those who are there or have visited recently
And collection time:

During working hours
Outside working hours and holidays
At any time.
Photo
You can also create special geo-segments if you need to regularly line data work with many local points. And intersect these segments with other segments of the target audience (for example, similar audiences) to select the most relevant audience.

We will talk about geo-segments below, as they will help us when creating an advertising campaign in VK Advertising.

Targeted advertising. VK Ads
In terms of local targeting, the functionality of the platform is very similar to myTarget. For example, to select a setting, in the ad group creation window, you need to click "Specify on the map".

Then we go to the local targeting settings window. In the search line, we can write the desired address or select a point on the map. VK Advertising searches for addresses in the search line quite well. Next, we set the radius in 500 m increments — from 500 m to 10 km.